Editor’s Note (why this matters now)
Most of the drag in your day is context switching—copy/paste between tabs, screenshots just to ask a question, and notes that don’t follow you to the next task. ChatGPT Atlas removes that friction. Page-aware chat lives in the browser. Optional memories carry context forward. Agent mode can open tabs, click, and complete simple web flows while you keep your hands on the steering wheel. Below are four money-and-time plays tuned for executives, marketers, finance pros, and builders. Each comes with a copy-paste prompt you can run directly in Atlas.
TL;DR
What it is: A web browser with ChatGPT built in. It understands the page you’re on, can optionally remember context for repeat work, and—using agent mode—can take actions in your tabs while you watch.
Where to download: chatgpt.com/atlas (macOS only at launch; Windows, iOS, and Android are coming).
Why use it: Cut copy/paste, keep work in one surface, and turn routine browsing into repeatable workflows that actually move revenue, marketing output, and ops forward.
Play 1 — Business & Strategy
Close deals faster with an Atlas “Battlecard Sweep.”
What it does: From a competitor’s page, Atlas extracts offer, pricing, and claims and builds a one-page battlecard with your counters. Agent mode can open your Pricing/FAQ pages to pull proof points automatically.
Why it’s better: Page-aware chat means no tab shuffle and no manual note-taking. You get a talk track you can paste straight into your CRM.
Run this in Atlas (open a competitor page + your pricing/FAQ):
You can see the page I’m on. Build a one-page battlecard with:
- Competitor promises, pricing, and proof points
- Likely objections my buyers will raise
- My counters using content from these pages: [pricing URL], [FAQ URL]
- A 60-second talk track + 3 follow-up questions
Return as bullets I can paste into a CRM note.
Play 2 — Marketing & SEO
Turn live product + reviews into multi-channel copy.
What it does: With your product page and a reviews page open, Atlas drafts PPC headlines, SEO tags, a LinkedIn post, and a short email—using your buyers’ actual phrasing.
Why it’s better: Messaging mirrors the language prospects already trust, which lifts CTR and lead quality.
Run this in Atlas (product page + reviews open):
Use the pages I have open. Create:
1) 20 PPC headlines (≤30 chars) + 10 descriptions (≤90)
2) SEO title (≤60) + meta description (≤155)
3) A LinkedIn post (~90 seconds read) with a demo CTA
4) A 5-sentence email for warm leads
Rules: Pull phrasing from the reviews tab. Emphasize outcomes. List 5 SEO keywords you infer from the pages.
Play 3 — Technology & AI
Your 10-minute “Atlas Routine” (copy/paste prompt below).
What it does: One morning workflow that opens your intel tabs, summarizes the must-knows, drafts three follow-up emails, and outputs a clean stand-up update—without leaving your current page.
Why it’s better: Everything happens in the browser you already live in. Optional memories help Atlas remember your sources and suggest next steps tomorrow.
Run this in Atlas (exact prompt):
Run Atlas Routine:
- Open tabs for: Wall Street Journal (news), Stoneyard and AI/tech blogs (industry), and Semrush dashboard (analytics).
- Summarize the top 7 items across those sources in 5 concise bullets total.
- Draft 3 short follow-up email templates based on those insights.
- Write a 5-bullet stand-up update summarizing key takeaways and priorities.
- Display the reusable "Morning 10" checklist for quick daily review.
Play 5 — Industry Trends (Architecture/Design)
Client-ready concept boards straight from supplier pages.
What it does: With 2–3 supplier product pages open (stone, siding, pavers), Atlas compiles a spec/match board and drafts a concise client email.
Why it’s better: It pulls product details directly from what you’re viewing—fewer misses, faster approvals.
Run this in Atlas (supplier pages open):
Use the open product pages to build a concept board:
- Product name, colorway, finish, typical joint style, lead times
- 3 pairing options (stone + siding + trim) for a modern coastal look
- A 120-word client email explaining options + next steps
Format for easy pasting into a proposal document.
Quick FAQ
Platform availability: Atlas is macOS only right now. Windows, iOS, and Android are on the way.
Where to get it: Download at chatgpt.com/atlas. On first launch, sign in and import your bookmarks, saved passwords, and browsing history.
Do I have to turn on browser memories? No. They’re optional and controllable per site.
Is agent mode safe? Actions are visible and guarded; still keep an eye on it for sensitive, logged-in sites.
Atlas vs. Chrome vs. Firefox (what you gain, what you trade)
What Atlas adds (beyond Chrome/Firefox):
Page-aware Chat built in: Ask about the live page without copy/paste.
Agent mode: Open tabs, click, and execute routine workflows while you watch.
Optional browser memories: Carry context (sites, entities, tasks) into future chats for faster follow-ups.
Search + chat in one surface: Results, links, and drafts live together.
What Chrome and Firefox still do well:
Extensions at scale: Especially Chrome’s ecosystem.
Mature dev tools: Deep inspector/profiling many developers rely on.
Cross-platform today: Windows/Linux availability now, with mobile parity.
Trade-offs to consider:
Ecosystem fit: If you rely on a specific extension stack, pilot Atlas alongside your current browser.
Governance: Start with low-risk tasks (research, drafting) before using agent mode on sensitive workflows.
Platform timing: If your team isn’t on macOS, run a small Mac pilot while waiting for Windows/mobile releases.
Action Checklist (do this today)
Download Atlas for macOS at chatgpt.com/atlas and import your bookmarks/passwords.
Pin the Chat sidebar.
Run Play 1 on a competitor page you already use.
Run Play 2 on your top product page + reviews.
Run the Atlas Routine prompt above and save the output checklists for tomorrow’s run.
What job will you give ChatGPT first?
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Bonus Section
Bonus — Smooth Import from Chrome (including “addons” reality check)
What you can import directly: bookmarks, passwords, history, and (in most cases) search settings.
What you can’t import 1:1: Chrome extensions. Atlas doesn’t run Chrome’s extension system at launch, so treat this as a replace/replicate step.
Step-by-step (5 minutes)
Prep in Chrome (optional but smart):
Clean your bookmarks bar (delete cruft, rename folders).
In
chrome://password-manager/export a CSV backup (keep it local + delete after).Visit
chrome://extensions/and make a quick list of your must-have extensions (name + what you use them for).
Install Atlas and start the Import Wizard:
Open Atlas → sign in to your ChatGPT account.
When prompted, choose Import from Chrome → select Bookmarks, Passwords, Browsing History (and Search if offered).
If passwords don’t import automatically, use your Chrome CSV: Atlas → Settings → Passwords → Import.
Verify the transfer:
Bookmarks: Check the Bookmarks Bar and the “Imported from Chrome” folder; drag key folders up to the bar.
Passwords: Test a few logins. If any fail, re-import the CSV, then delete the CSV from disk.
History: Use the address bar; frequently visited sites should autocomplete.
Recreate your extension stack (practical substitutes):
Clippers/Savers (Evernote, Notion, etc.): Use their web clip inbox or share-to-email feature; pin the target workspace URL in your bookmarks bar.
Password managers (1Password/LastPass/Dashlane): Use their web vaults; enable passkeys/password fill via their desktop app if supported on macOS.
Ad blockers/Reader modes: Use Atlas reader view (if available) or rely on publisher “print view” bookmarks; add a few high-noise sites to your blocklist via your router/DNS if needed.
SEO helpers (Semrush/Ahrefs/Keywords Everywhere): Keep their web dashboards open in a pinned tab. For on-page checks, run Play 2 prompts against the live page instead of an overlay.
Screenshots/Annotators: Use macOS screenshot (Shift-Cmd-5) + Preview markup; pin these as quick habits.
Automation (Zapier extension, etc.): Trigger from the web app or let agent mode handle page-by-page actions you used to click through.
Set your defaults:
Atlas → Settings → On Startup: open your daily set (WSJ, Stoneyard & AI/tech blogs, Semrush).
Pin the Chat sidebar.
If you want continuity, enable browser memories for your daily routine sources; leave off elsewhere.
Quick audit: mapping Chrome “addons” to Atlas
Keep: Anything that already lives as a full web app (Semrush, Notion, Asana, Trello, CRM, analytics).
Replace: On-page helper overlays (SEO meters, copy checkers) → use Atlas page-aware prompts.
Defer: Niche developer or research extensions → keep Chrome for those flows until Atlas adds support or you build an agent workflow.
Final pass (QC)
Bookmarks present and tidy, passwords tested on 2–3 sites, Semrush dashboard pinned, WSJ + two industry blogs pinned, Chat sidebar visible.
“Morning 10” ready: run your Atlas Routine prompt once to generate the checklist and templates, then reuse daily.
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