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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
AI keeps getting bigger, but the most useful stories are usually the ones that show where it is actually becoming real. In this issue, we’re looking at three very different signals: how Meta is framing AI as a human responsibility, how Krane is applying AI agents to construction execution, and how drones are giving site teams better visibility and faster decision-making.
Together, they show that AI is moving beyond theory and becoming much more operational.
📰 Upcoming in this issue
Meta President Dina Powell McCormick on AI and Humanity 🤖🌍
How Krane Is Using AI Agents to Manage Construction Projects 🏗️🤖
How AI Drones Are Changing Construction Site Management 🚁🏗️
📈 Trending news
Construction’s Next Big Shift May Be Generative AI
How AI Is Transforming Atlanta Construction
AI Is Making Construction Estimating Faster and Smarter
Meta President Dina Powell McCormick on AI and Humanity 🤖🌍 read the full article here
Article published: March 25, 2026
Axios’ piece stood out because Dina Powell McCormick talks about AI in much broader terms than product launches or corporate upside. She frames it as a shift that will shape how people live, work, and understand their place in the world, while warning that the human side cannot be treated as secondary.
The core takeaway is that she sees AI as a defining moment that carries real human responsibility.
Key Takeaways
🤖 Dina Powell McCormick sees AI as a defining human shift: She describes it as part of the transformation of humanity itself.
🌍 Her focus goes beyond technology: She frames AI as something that will reshape work, society, and daily life.
❤️ She emphasizes humanity as the core principle: Powell McCormick argues that innovation must not lose its human soul.
⚖️ Her message is about responsibility as much as progress: She suggests AI’s future depends on how thoughtfully people guide it.
How Krane Is Using AI Agents to Manage Construction Projects 🏗️🤖 read the full article here
Article published: March 25, 2026
What makes the Krane story interesting is that it applies AI to a very specific construction pain point instead of selling a vague vision. The company is focused on procurement and supplier coordination, using AI agents to reduce delays, organize fragmented information, and keep critical materials on track.
The bigger point is that AI may become deeply useful in construction when it is tied directly to execution and cost control.
Key Takeaways
🤖 Krane is using specialized AI agents for construction operations: Its software automates tasks like procurement tracking, vendor follow-up, and invoice reconciliation.
🏗️ The focus is on preventing delays and overruns: Krane’s platform helps construction teams manage supply chain risks before they disrupt major projects.
⚡ Data centers are a major use case: The company says about a third of its work involves data center construction, where timing and equipment delivery are critical.
🔗 The AI is designed to work with existing tools: Krane integrates with construction software like Autodesk and Procore instead of replacing current workflows.
How AI Drones Are Changing Construction Site Management 🚁🏗️ read the full article here
Article published: March 27, 2026
The strongest point in this article is that it treats AI drones as a management tool, not a novelty. By giving teams a more current and consistent view of the job site, drones help improve inspections, communication, safety checks, and progress tracking.
The main takeaway is that better visibility is becoming a competitive advantage in construction, and AI drones are helping make that possible.
Key Takeaways
🚁 Drones solve a visibility problem: They give construction teams real-time aerial insight instead of forcing managers to rely on incomplete updates.
⚡ Faster decisions improve daily operations: Drone surveys help teams adjust schedules, confirm conditions, and address risks before delays grow.
🦺 Safety monitoring becomes easier and safer: Drones can inspect hazardous or hard-to-reach areas without putting workers in harm’s way.
📊 Progress tracking gets more accurate: Regular drone documentation helps validate milestones, compare changes over time, and improve accountability.
Why It Matters
The bigger pattern across all three stories is that AI is becoming more valuable when it is tied to real decisions, real workflows, and real responsibility.
Whether the conversation is about humanity, construction coordination, or site visibility, the edge is no longer just in having AI. It is in using it clearly, practically, and with a better sense of what actually matters.
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