Wall Street Isn’t Warning You, But This Chart Might
Vanguard just projected public markets may return only 5% annually over the next decade. In a 2024 report, Goldman Sachs forecasted the S&P 500 may return just 3% annually for the same time frame—stats that put current valuations in the 7th percentile of history.
Translation? The gains we’ve seen over the past few years might not continue for quite a while.
Meanwhile, another asset class—almost entirely uncorrelated to the S&P 500 historically—has overall outpaced it for decades (1995-2024), according to Masterworks data.
Masterworks lets everyday investors invest in shares of multimillion-dollar artworks by legends like Banksy, Basquiat, and Picasso.
And they’re not just buying. They’re exiting—with net annualized returns like 17.6%, 17.8%, and 21.5% among their 23 sales.*
Wall Street won’t talk about this. But the wealthy already are. Shares in new offerings can sell quickly but…
*Past performance is not indicative of future returns. Important Reg A disclosures: masterworks.com/cd.
Issue Thumbnail Prompt
Design a thumbnail titled “About Page Overhaul.” A split lightbulb: left half grey and outdated, right half green with a dollar sign. Modern, clean, dark background.
TL;DR
Your About Page is a sales page disguised as a biography.
Visitors who land here are already evaluating trust, credibility, and alignment.
Shift the narrative from “us” to “you” and conversions climb instantly.
ChatGPT can rebuild your About Page into a customer-centric conversion machine in minutes.
Why
Most websites treat the About Page like a dusty filing cabinet: a few paragraphs of origin story, a mission statement nobody reads, and a headshot at the bottom. But analytics consistently show that About Pages are one of the top pages prospects check before buying.
People don’t visit to know where you were founded. They visit to figure out:
Will you get me?
Can you help me?
Are you credible?
Do I feel confident choosing you?
When you stop talking about yourself and start reflecting the customer’s world back to them, this page becomes a warm, open door — not a cold, corporate hallway.
Infographic Prompt
Create a minimalist infographic comparing “Typical About Page” vs “High-Converting About Page.”
Left column red: “Our History,” “Our Founders,” “Mission Statement.”
Right column green: “Your Problem,” “Our Solution,” “Proof,” “CTA.”
Clean, modern aesthetic.
How to Talk to It
Mode 1: The You-Centric Reframe
Use this when your About Page reads like a company résumé.
Rewrite the following About Us page copy so it focuses entirely on the visitor’s pain points, goals, and desired transformation. Use “you” language throughout and position our company as the guide who supports their journey.
[PASTE CURRENT ABOUT PAGE]
Use this when you need credibility but don’t want to sound like you’re bragging.
Write a trust-building paragraph for an About Page in the [YOUR INDUSTRY] space. Show credibility through results, customer transformations, and proven processes without listing credentials. End with a gentle transition into how we help.
Mode 3: The Conversion Driver
Use this when your About Page has no next step.
Suggest 3 compelling Calls to Action for an About Page selling [YOUR OFFER]. Each CTA should promise a clear benefit and lead to [DESIRED ACTION].
ROI Prompts
1. Identify the Visitor’s Pain Points
Act as a conversion copywriter. Identify 5–7 pain points and 3–5 aspirations for our ideal audience: [DESCRIBE AUDIENCE]. These will anchor the new About Page.
2. Draft a Benefit-Driven Headline + Opening
Using the pain points above, write 3 headlines and 3 opening paragraphs for an About Page. Each should speak directly to the visitor’s problems and hint at our solution.
3. Build a “Why Us” Section
Write a 150-word “Why Choose Us?” section that positions our [YOUR OFFER] as uniquely qualified. Highlight [2–3 differentiators] and tie each to a customer benefit.
Full Example Prompt
You are an expert conversion copywriter. Rewrite my entire About Page using visitor-focused language, empathy, trust-building, and a strong CTA.
[PASTE CURRENT ABOUT PAGE]
Business summary: [ONE-SENTENCE DESCRIPTION]
Audience: [IDEAL CLIENT + BIGGEST CHALLENGES]
Main product/service: [OFFER]
Unique selling propositions: [3 KEY DIFFERENTIATORS]
Desired CTA: [CALL TO ACTION]
Rewrite using these principles:
1. Focus on “you,” not “us”
2. Address pain points before presenting solutions
3. Demonstrate authority through results, not claims
4. Express a clear value proposition
5. End with one crystal-clear next step
6. Keep paragraphs short and skimmable
7. Provide suggested section headings
We Help You Grow With Clarity and Confidence
Are You Trying to Find the Right Partner to Help You Grow?
You’re here because you want clarity, confidence, and a partner who actually understands the challenges you're facing. Whether you're trying to attract more customers, improve your operations, or modernize your business with AI, you need guidance that doesn’t waste your time, confuse you, or talk over your head. You want results — and you want them from someone who knows how to get you there.
How We Help You Succeed
You don’t need another generic consultant or a long origin story. You need someone who sees your goals clearly and helps you reach them faster. That’s why everything we do is focused on your outcomes:
- You get practical strategies that simplify your decisions.
- You get AI-powered tools that save you hours every week.
- You get clear direction — no jargon, no guesswork, no fluff.
When things feel complex, we make them simple. When you’re stuck, we give you momentum. When you’re ready to scale, we give you the roadmap.
Why You Can Trust Us
Your time matters, and you deserve help from someone who’s delivered real results for businesses just like yours. Our work has helped small business owners streamline operations, marketers cut content creation time in half, and founders turn ideas into profitable systems.
We focus on impact, not credentials. You see our value in the way your workflow improves, your confidence increases, and your business grows.
Our approach stands out because:
- We tailor everything to your needs — not a template.
- We combine strategy with hands-on execution so you’re never left alone.
- We build simple, repeatable systems you can use immediately.
Your Transformation Starts Here
Imagine an About Page, a website, or an entire business that finally reflects your value — clearly, simply, and confidently. Imagine having a partner who helps you cut through the noise and focus on what actually moves you forward. That’s what you get when you work with us.
You deserve a business that works for you, not the other way around. Let’s simplify it together.
Book Your Free Discovery CallBonus Prompts (10)
Draft a compelling testimonial from this raw feedback: “They helped us with X, saved us time.”
Write 5 CTA variations for an About Page targeting small business owners needing marketing help.
Suggest three questions a visitor might have before hiring us, and answer each concisely.
Rewrite this mission statement to be customer-centric and outcome-driven: “[PASTE MISSION]”.
Write a short paragraph describing our core values in a way that resonates with customers.
List 5 objections a prospect might have before working with us and give short, reassuring responses.
Propose a benefit-driven headline for an About Page selling [E-LEARNING COURSES].
Write a transitional sentence that bridges “who we are” to “how we help you.”
Suggest 3 subtle forms of social proof to include on an About Page without sounding pushy.
Create a bulleted list of 5 customer benefits gained from working with us.
Quick Recap
Your About Page is not your autobiography — it’s where trust is either built or lost. With a few strategic shifts and the right prompts, you can turn this quiet page into a revenue-ready sales asset that gently but consistently moves people toward working with you.
Wrap-Up Image Prompt
Create an image of a visitor reading a glowing CTA button (“Learn More” or “Contact Us”) on a laptop, looking confident and reassured. Soft, minimalist, high-quality design.
Capital One Shopping — finds cheaper sellers you miss
Sleek — lean, fast, optimized checkout savings
Keepa — pro-level charts, dips, and price patterns
PriceBlink — auto-alerts when another store is cheaper
Perplexity — the fastest “compare everything” engine
Microsoft Copilot — strong retail metadata scanner
Hopper — surprisingly accurate price predictions
Skyscanner — “show me the cheapest anywhere” mode
Pro‑Grade Material Weights in SecondsBuilt for contractors, architects, and engineers.
Trusted by Pros Nationwide. |
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