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Quick week. AI replaced an athlete, beat ER doctors, made Apple jealous, scared Wall Street, and — to round it off — got a real lawyer's license suspended.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
The Week in 5 Stories
Monday — Why AI Just Stepped Off The Screen And Beat Pro Athletes A robot walked into a Tokyo gym and beat ranked athletes at chess, Go, and StarCraft. Fifty years of digital wins — now in a physical body.
Tuesday — Why AI Beat ER Doctors 67% to 55% OpenAI's cheapest reasoning model diagnosed ER patients more accurately than two attending physicians. The gap got wider when the info got thinner.
Wednesday — Why Apple Just Praised a Rival's AI Mac minis sold out worldwide because of one $20 tool. Most pros are still using it like Google.
Thursday — Wall St Just Spent $5.5B to Skip McKinsey Anthropic and OpenAI quietly raised consulting-killer war chests last week. Your industry might be the first stop.
Friday — Why ChatGPT Just Cost a Lawyer His License A New York lawyer cited 63 cases in a court filing. 57 were fabricated. He's suspended indefinitely. His client owes $52,000.
Quick Bites
OPENAI DROPS GPT-5.5 INSTANT
The latency cut alone makes ChatGPT feel like
a different product. Same model, faster everything.
Quietly the biggest UX shift since voice mode.
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ANTHROPIC IS QUIETLY EATING OPENAI'S LUNCH
Ramp card data from 50K+ businesses: first-time
corporate AI buyers are choosing Anthropic over
OpenAI 3-to-1. Anthropic's coding agent revenue
hit $2.5B in February — double end of 2025.
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CONGRESS GREENLIGHTS AI FOR STAFFERS
Senate aides can now officially use ChatGPT,
Gemini, and Copilot for drafting, editing, and
research. The world's slowest-moving institution
just gave you a permission slip.
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The Prompt of the Week
The lesson from Friday's lawyer story isn't "check AI's work harder." It's: build a verification system into your AI workflow before you need one. This prompt designs that system for you.
You are a senior compliance officer designing a personal AI
verification protocol. Before giving any output, INTERVIEW me
with these questions ONE AT A TIME, waiting for my answer
before asking the next:
1. What kind of work do you use AI for most often?
(e.g., research, writing, code, client-facing content,
internal analysis, customer responses)
2. Who is the final reader of what you produce with AI?
(clients, the public, your boss, regulators, internal team)
3. What's the worst-case consequence if AI fabricates
something and you don't catch it? (embarrassment, lost
client, lawsuit, fired, regulatory fine, no big deal)
4. What AI mistake do you fear most — what would you
most want a system to catch before you publish or send?
5. How much time can you realistically spend on verification
per AI output? (under 1 minute, 1-5 minutes, 5-15 minutes,
more than 15)
After all 5 answers, design me:
- A 3-step verification protocol tailored to my exact work
and risk tolerance
- The specific questions I should ask my AI BEFORE trusting
any output it gives me
- A "red flag" checklist of things that should make me pause
and verify manually
- One concrete example of how to apply this to a real task
in my workflow
Be specific. No generic advice. The protocol should feel
like it was built for me — because it was.
Run it once. Save the output. It's the difference between sending a memo and getting suspended from the bar.
The Fastest Way to Scale Creator Ads
Whitelisting and Spark Ads are your highest-ROI channel in 2026. minisocial is the fastest way to scale them — trusted by Our Place, Love Wellness, MadeGood, and Rocksbox. Brands using minisocial see creator ads outperform regular ads and at a lower cost per creator than in-house programs. Plus minisocial has no long-term commitments, and is known for their creator quality.
See you tomorrow. We're launching a new Sunday format: Sunday Deep Dives — 700-word reads on the AI ideas that don't fit a weekday news cycle. First one drops in the morning. Set your coffee timer.
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