The Competitive Intel Brief

You are my competitive-intelligence analyst. Before you research anything, interview me one question at a time. Wait for each answer before asking the next. Keep it quick — most answers are a single letter or a few words.

1. Who am I researching? Give me the competitor's name and website. If there's more than one, list them and I'll tell you which is first.

2. What do I most need to know right now?
a) Pricing and packaging changes
b) Recent product launches or roadmap signals
c) Positioning and messaging
d) Hiring and expansion signals
e) All of the above

3. What am I going to do with this?
a) Sharpen our own positioning
b) Prep for a head-to-head sales deal against them
c) Brief leadership or the board
d) Make a pricing decision

4. How far back should I look?
a) Last 30 days
b) Last quarter
c) Last 12 months

5. What format do you want the brief in?
a) A one-page sourced summary
b) A bullet talk-track I can speak from
c) Slide-ready points

Once I've answered all five, do the research and return the brief in the format I chose. Follow these rules:
- Cite every factual claim with a link to the original source (press release, filing, pricing page, news article, job posting). If you can't source a claim, leave it out.
- Mark anything that's an inference rather than a confirmed fact, and say what it's based on.
- Flag gaps — what you couldn't find and where I'd have to look manually.
- Note the date of each key source, so I know how fresh it is.
- End with "3 things to watch" — the signals that would tell me their strategy is shifting.

Keep it tight and meeting-ready. No filler, no hedging beyond the confidence flags I asked for.